ABOUT

We are an industry leader in terrain park strategy, operations planning, program mapping, signature guest products marketing, training, and risk management.

Michael L. Bettera
President and CEO

Michael has worked closely with resort partners to keep them current with regard to industry trends, as well as through the creation of new, innovative projects and terrain park risk management for the past two decades. He has worked with more than 50 resorts around the globe, is a former head coach at Waterville Valley, NH and has served as a judge at events including the Burton U.S. Open.  His career in the resort industry started in 1988 as one of the first snowboard instructors and a member of PSIA.

 

Kevin Laverty
Professional Consultant 

Kevin started his career with a background in International Finance working in New York and Zurich, Switzerland. After deciding to follow his passion for the snow in the Ski Industry, he moved to Whistler to become a Snowboard Instructor. Since his career change he has worked in Ski & Ride School, Terrain Parks, Cat Ski Guiding and other areas of support for Mountain Operations. He followed the snow for 11 seasons working Park Crew at Cardrona and Heavenly in South Lake Tahoe before moving to Colorado as the Park Manager for Keystone A51. During his tenure at Keystone, he was appointed as the Best Practice Lead for all Vail Resorts and liaison to new Urban Resort integrations. While working for Vail Resorts, he also became more involved in the industry as a panelist for Cutters Camp and a committee member for Colorado Ski Country.