Our programs establish superior organizational performance and enhance the overall resort guest experience to increase first-time visits, build guest retention and loyalty, grow market share, drive revenue, improve operational efficiencies and implement risk management best practices.
Goal Setting and Bench Marking
During the season Effective Edge will provide multiple on-site visits to establish our goals as a team, then determine milestones and focus areas for improvement. Our team will work with your resort to design and create your new processes and programs based on your guests, staff and operational efficiencies with-in your current budget and experience level. Each program is customized to your resort’s unique needs, strengths, guests and areas for future growth.
Park Feature Concept Design
With your resort team, we collaboratively generate big ideas, signature features, and design terrain concepts. Products designed for your resort to improve creditability within the Action Sports and Freestyle Park sphere and unique opportunities, ultimately improving the resort’s overall Action Sports and Freestyle Park positioning and brand.
Guest Experience and Programming
Park and Feature Assessment and Design: We assess your resort and regional markets to determine recommended feature sizing, size and type ratios with input from your resort team. We then utilize this data to design parks that best align with the overarching resort brand and goals, efficiencies, predetermined budget, and look to provide the best experience for your market. The true goal is to increase your reach to new markets and guests.
Events and Signature Products
In a world where recommendations, reviews and shares are the main influencers for people’s purchase decisions, we make sure our clients are at the center of those conversations. We create fun, authentic, I-gotta-tell-my-friends-about-this experiences that get visitors talking about your resort. Our implementation of signature products we've designed has been showcased in past events (The Stash, Peace Park, Red Bull Schooled). New opportunities are available to cater to whatever your final desired outcome may be. Whether it is to build on your mountain terrain, add or enhance guest experiences, or attract a completely new guest market to your resort, we can assist you in implementation, design and the story.
Terrain Park Risk Management
We offer up a detail-oriented terrain park risk management program that includes assessment, evaluation, and recommendations that are aligned with the Generally Accepted Industry Practices (GAIP) and the NSAA Freestyle Terrain Program Contents. We partner with AlpenRisk Safety Advisors to deliver the highest level risk management training addressing both pre and post-loss risk management. Our training includes, but is not limited to NSAA Freestyle Terrain content, jump feature measurements, and risk management audits.
Terrain Park and Pipe Construction
We understand it is more difficult than ever to find high-level terrain park operators. Whether your need is a specialty project build, an event requiring the highest level of detail and care, or you just need to flex up labor support during your build season, we can deliver. Through Effective Edge's partnership with Snow Park Technologies, we are able to secure the most professional, detail oriented terrain park builders in the industry. We have the ability to deliver through our collaboration with this fellow industry leader.